I picked this book up to give my system a jolt after pondering the economic challenges and opportunities as defined by AG. I currently have several ventures in play, and all can be defined as Stage One according to Masterson. The book is a quick read and hits home a very simple message – Just Do It. He says it in a number of different approaches and examples, but the end sum total is – Start. I enjoyed the middle to the end of the book the best and thought the beginning was a bit slow.
A very fast read, as he is very entertaining, but one less academic and practical than other books in this space. I would recommend it for most would-be entrepreneurs given its core messaging.