Book Review: Microtrends

This book looked interesting given its topic and the praise placed upon it.  It is positioned as a book that highlights small occurrences in society, and their potential impact.  The beginning highlights areas where opportunity exists to improve and in some cases make money on these trends.  The author has a successful background as a pollster, so I felt there would be substance that would be valuable to my life.  Unfortunately after the first 200 pages I found myself victim to political rhetoric, and finding little analysis or expansion on the “so what” to the trends highlighted.  I finished the book by jumping to topics (trends) that looked interesting.  The book is very fast read (less than 4 hours), but compared to the book I read before (Free to Choose) there was a lacking of thought leadership.

Bottom Line:  If you want to hear political rhetoric and be constantly prodded towards a particular political party and more specifically a presidential candidate this book is for you.  If you are able to ignore those additions and looking for a different perspective of what our world will look like in ten years – this may be your book.

James

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About J.D.

Passionate about CrossFit, mindset, bettering each other, technology, and the intersection of cybersecurity with products. The online views and posts represent my journey of discovery and learning.
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