In one of my ventures we have debated the concept of rolling out a new company aggressively or conservatively, and a thousand other strategic points as one can imagine. A partner of mine appreciated this book and asked that I read it.
The book focuses on how to bring a company to market in today’s highly competitive market. The authors had access to hundreds of startups and based their conclusions on these interactions. The book is extremely fast to read, and buzzing past the regular market rhetoric that is found in such books there are a few gems to be had in this text. I particularly enjoyed the business value discussions and the thoughts on narrowing down your focus. A random Do and Don’t section when dealing with analysts is provided too.
Bottom Line: There are many other books that one should have in their library before this book, but on a quick flight to NYC for a 2.5 hour flight this one book will be a worthwhile read.